This project – led by a number of Three Counties perry producers – is built on the following six principles:
- That ‘true’ perry is a unique product – which when well made from carefully selected varieties of ‘genuine’ perry pears and without the unnecessary addition of additives – is capable of standing alongside a fine wine and should be valued as such;
- Safeguarding biodiversity. It is critical that the current decline in the stock of perry pear trees is reversed and individual varieties are protected;
- That perry has its roots in England’s west midlands and should be protected and encouraged as one of the traditional arts and crafts of this region;
- Individual perries should reflect the specific terroir of the region;
5. Perry making is a highly skilled operation involving considerable time and endeavour on behalf of the producer;
6. For the consumer, it is critical that the products promoted and marketed are of the highest quality, safety and reliability – reflecting the best of the values upheld during the late 17th century.
The project therefore aims to:
- Raise awareness amongst consumers and the general public of perry;
- Safeguard biodiversity;
- Maintain, protect and enhance the skills involved in the production and marketing of perry.